Services

SEO &
USABILITY

Be Findable, Be Usable, Be Chosen.

SEO brings the right people. Usability gets them to act. Together, they turn clicks into customers without buying more paid ads.

Low‑effort start toward your proposal.

Don't get held back by a website that is hard to find or hard to use. You deserve one that works great with a clear and compelling story. One that answers to the objections and doubts decisively.

SEO: From invisible to inevitable

Organic search is the only channel that you can own that compounds while you sleep. One solid page can earn business for you for months. But only if it’s findable and intuitive to use. It needs good storytelling, decent content design, decent speed, and web copy that addresses the visitors’ WHY. Skip that, and you’ll keep renting attention with ads for 100% of visitors.

Invest once, improve weekly, and your baseline rises. That’s the opportunity cost—either you build durable demand, or you rent it forever.

Outrank your competitors on Google

Make Google Maps Pick You. when people search for what you do, Google shows a map. The Top 3 “Map Pack” gets the clicks, calls, and bookings. Your Google Business Profile is the gatekeeper. If it’s stale, thin, or wrong, you’re invisible at the exact moment customers are looking for you.

Let's talk data and insights first before design layouts. User data is key to understand what your visitors actually want — that’s gold. We produce web pages that pull qualified traffic and guide action, so your website earns new business while you run the business.

Missed opportunities you can’t afford to ignore

Not in the Top 3 Map Pack: You lose the lion’s share of taps to competitors who look active and reliable.
Fewer calls, messages, and bookings: Even when buyers are ready now.
“Are they even open?” vibes: Out‑of‑date hours, weak photos, no updates = trust lost before you speak.
Features left on the table: Posts, Services, Products, Q&A—unused means unseen.
Reviews working against you: Too few, no replies, or old feedback undermines credibility.
Paying for traffic you could earn: You spend on ads to replace free demand your profile should capture.

How we fix it as your partner

No tech headaches: Just a done‑for‑you process that makes the map pick you.
Nail the basics for you: We clean up hours, categories, service areas, phone, and links so your profile is accurate and aligned with intent.
Make you look real and active: We add fresh, authentic photos and write clear service/product blurbs—with pricing where appropriate—to earn trust at a glance.
Use every built‑in feature: We publish weekly Posts, complete Services/Products, and seed/answer Q&A so you surface more often and look open for business.
Turn reviews into an engine: We set up review requests, diversify recency, and respond to every review in your brand voice to boost credibility and ranking signals.

AI SEO: People use ChatGPT to search now

If your SEO strategy still chases keywords & blue links, it’s running on yesterday’s outdated rules. People aren’t only Googling today, they’re asking AI such as ChatGPT, Grok, and Google’s Search Generative Experience (SGE), 20-25% according to recent studies. The output is no longer the 10 results with links, it’s a synthesised answer. If you’re not the source that gets cited or summarised, you may not get seen at all.

A quick story:

The other day, I needed to check what food was toxic to puppies. I didn’t Google. I asked ChatGPT. One clear, sourced summary answer was shown, decision was made. SGE is doing the same inside Google.

The takeaway: It’s critical to optimise to be the answer, not just a result.

How we make you the answer

Map buyer questions to your services: We research what real customers ask in ChatGPT, Gemini, and search, then align your offers to those intents. The gaps become our content plan.
Write for humans, format for machines: We produce clear, skimmable explainers with tight headings, plain‑English answers, and expert‑backed claims—then structure them with schema, FAQs, definitions, and step‑by‑steps so models can “see” and cite you.
Build topical authority, not fluff: Instead of 10 shallow posts, we create clustered, in‑depth content that covers your niche end‑to‑end and signals true expertise.
Engineer “cite‑ability”: We include sources, data points, and quotable lines designed to be lifted into AI summaries and featured snippets.
Keep it alive: We refresh dates, update facts, add new proof and case notes—so both users and AI prefer your content over stale competitors.

Result

You’re the page users trust, the AI bots recommend. Your business website shows up in both search results and AI answers.

Web copywriting - Why Using The Right words Matter

You have 2–3 seconds before visitors bounce by clicking on the back button. Below are some essentials we have found to be effective to get people’s attention and keep it:

Benefit‑first headline using the right words is key to win their attention
Copy needs to be crisp and skimmable—strong verbs, concrete nouns, no fluff
Proof appears where doubts spike: numbers, testimonials, quick wins
Conversion focused writing, section by section with the correct Call-To-Action buttons.

Storytelling is selling. Selling is storytelling.

Great copy reveals the BEFORE/AFTER comparison and makes the next step obvious. We craft the narrative that triggers intended action from your site visitors.

Surface the felt problem: We interview real people and mine reviews to articulate the pain in their words.
Make one decisive promise: We position your offer around the outcome buyers want next—no split focus.
Remove hesitation where it happens: We place price, delivery, and guarantee answers exactly where doubt spikes.
Keep one Call-To-Action (CTA) in view: We design copy and layout so a single, clear CTA is always visible at decision points.

Analytics & A/B Testing: Cut out any guessing

Evidence beats assumptions. If you’re not measuring, you’re guessing. We set up clean analytics, define success events, and run focused A/B tests—CTA language, order of sections, form friction. Small wins stack. Each week, the site sells a little more because we know what worked and do more of it.

What's an A/B Test?

An A/B test is a controlled experiment where you show two versions of a page element (A and B) to similar visitors at the same time and measure which performs better to a clear goal we received from your project brief. We handle the whole cycle.

Define the change: One variable at a time—headline, CTA, image, layout order—tied to a measurable outcome.
Split traffic fairly: We randomise exposure so results aren’t skewed by timing or audience.
Measure what matters: Click‑throughs, form starts/completions, adds to cart, purchases—clean events, no vanity metrics.
Call the winner with confidence: We monitor until results are reliable, then ship the winner and queue the next test.
Compound the gains: Small, proven lifts stack month after month, turning your site into an asset that improves on purpose.

Decision-making without guesswork

Every business owner deals with assumptions. Some are low stakes; some can make or break a quarter. We don’t gamble with your growth—we replace assumptions with evidence.

Prioritise the bets: We sort your ideas by impact and risk, so high‑stakes decisions get proof before spend.
Run tight experiments: We turn each idea into a clear hypothesis and instrument the journey to measure it.
Keep what lifts, kill what doesn’t: Winners get rolled out; losers get documented so you don’t repeat them.
See what users actually do: Heatmaps reveal attention, session replays show hesitation, and funnels expose leaks you can fix.

Result

You’re the page users trust, the source assistants recommend, and the brand that shows up in both search results and AI answers.

Why It Works For Your Business Growth

Lightweight & agile – built to adapt quickly to what works (and what doesn’t)
Laser‑focused on conversion – every element is designed to drive action
Cost‑effective impact – streamlined design that performs without unnecessary extras
Data‑driven learning – track, test, and refine to increase ROI with each campaign
Simple to manage – easy to update or DIY, with full flexibility as you grow.

We handle the optimisation for you so you have time to handle the business.

Time is the most valuable currency when running a business, we understand this.

key benefits for businesses

Data-Driven Insights

You’ll know what pricing works, which offers hit the mark, and how to turn more visitors into customers. Spot problems before they become expensive mistakes.

Better User Engagement

When people enjoy using your product, they come back more often and tell their friends about it. They also need less hand-holding from your support team.

More Conversions

Get more value from the traffic you already have. Whether that’s more sales, sign-ups, or demo requests—without spending more on paid advertising.

3 Easy Steps

1. Project Discovery Call We clarify your goals and map out what success looks like to get clear direction & cost / time estimate.

2. Design & UX We sketch, test, learn, and refine fast — shaping a user‑centred design that’s built to perform.

3. Build & Optimise We build & launch, watch how users behave, and enhance what works using real‑world data.

Low‑effort start toward your proposal.

Making Sure Your Digital Spend Gets You Real Growth to Your Business

Hand off your website management to us for peace of mind. We take it off your to-do list, letting you focus on what you do best.

Outcomes

Book a Free 30‑minute Call

No obligation. In 30 minutes, we’ll map quick wins and next steps.

We are

The partner who gets business metrics, not just design.

We build high‑performing pages that bring in new business, then we keep improving the winners.

Getting Things Done! Great Expertise in UX

Great expertise & profound understanding of User Experience and Interaction…Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done.

Ronald van der Bijl AI Solutions Manager, Datavink

UX and customer experience as a priority

Kevin is a professional. He drives himself to be a forward-thinker, pushing the importance of UX and customer experience as a priority, motivating the team to meet its potential.

April Ward Global Media Strategy Lead, GE

Getting the Most Value From UX

Kevin is a strong, well-organized and extremely passionate UX leader. Besides being a trusted coach for many designers, Kevin was capable of changing the culture in a business, to adopt a UX mindset and getting most value from UX.

Vikenti Kumanikin Lead AI Strategist, Wolters Kluwer Global

A COMPLETE & MULTI-FUNCTIONAL PRO...

Taking care of the functional specs, design and usability details of all projects he’d managed… I recommend Kevin & his crew to anyone looking for a complete and multifunctional pro to manage all kind of Web projects.

Oscar Junyent CEO & Founder, eLink

Key to Building Successful Digital Products

Kevin has a deep knowledge of UX design methods and is a great advocate of its importance to build successful products.